About The Valorizer
The Valorizer is a weekly newsletter for product, marketing and sales professionals who want to learn how to maximize the amount of value their customers get from using their products.
My intent is to demystify the concept of value. Value is a word that is:
widely used throughout the business world
at best vaguely defined and at worst meaningless
considered very difficult to measure
Yet at the same time, competing on value is believed to be the best, most desirable strategy for a company to pursue. It’s a perplexing conundrum for genuine professionals.
Is this true? Is it doable? Should you do it? How do you start?
My promise is to provide you with practical content for answering these and many other questions.
Why subscribe?
Subscribe to get full access to the newsletter and publication archives.
For 15+ years, I have helped many managers - across a variety of B2B industries globally - develop their value strategy and implementation programs. A value-based approach works great in highly competitive industries and/or when you have customers who are expecting you to make a compelling business case.
I know from first-hand experience that if you do this well your product will make a lot more money and that’s a good thing for your career. If you wait too long chances are one of your competitors will do it and eat your lunch, and that is definitely not a good thing.
As a free subscriber of The Valorizer, you will get fresh content every Thursday with:
clear, straightforward definitions of key value concepts
how-to instructions of frameworks and processes that can discover and capture value
summaries and links to other very useful/highly recommended resources
As a paid subscriber, you will get the above and some extras such as:
full access to the complete archive, including my 6-part series on customer value
special content (monthly), including podcasts and video, with detailed examples of best practices
access to an exclusive chat group
As a founding “Friend of Ed” member, you will get the same paid benefits plus:
recognition of your support
an “Ed favor”: I’ll help you on any value task we agree upon
All of this content and service to you along your product’s value journey.y
About the Author
The Valorizer is written by me, Ed Arnold. My perspectives of value are influenced by Dr. Thomas Nagle, author of The Strategy and Tactics of Pricing in 1987 and to this day a highly influential and top-selling book on pricing.
In 2007 I had the opportunity to work with Dr. Nagle and his team at the Monitor Group. From that collaboration, I co-founded LeveragePoint, a SaaS provider of a value management platform, thereby creating a new software category. Since then I have created hundreds of value models for clients which have been used to guide product and pricing strategy, marketing communications, and as a value-selling tool. I currently provide value strategy coaching and do speaking engagements, including the Impact Pricing podcast, Professional Pricing Society, The Conference Board and ProductCamp.
Testimonials
Ed is really good at understanding abstract ideas quickly and transforming them into practical tools. He is a great listener and patient teacher who breeds confidence, through his calm demeanor, that "everything is under control".
– Thomas (Tom) Nagle, Strategic Pricing Thought Leader
I had the pleasure of working with Ed during his time as a consultant for Leverage Point, and I can confidently say that he is a true expert in Customer Value Management. His deep insights, extensive experience and practical examples were invaluable to me and my colleagues at Borealis. Ed helped us fine-tune our way of working, enabling us to improve our processes.
– Paolo De Angeli, Head of CX and CVM, Borealis
Ed is an expert in value management and in the implementation of value-based pricing. He combines excellent methodological knowledge with practical experience on how to implement value-based pricing and value-based selling.
–Stephan M. Liozu, Ph.D, Chief Value Officer, Zilliant
Ed was instrumental in the initial commercialization of the LP product and led its direction for several years after. The LeveragePoint product became the go to solution for value based pricing because of his insights in what the corporate customers need. Ed is a passionate executive who developed key and critical relationships in the development of a full fledged B2B enterprise customer solution.
–Ed Mallen, Board Member, LeveragePoint
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